ABOUT THE BRAND

Magick Goods is a brand new company built around a simple idea, vegan desserts with no processed ingredients, made to sell locally and online with room to grow into new treats down the line. The brief was to capture a groovy, "Los Angeles lifestyle" aesthetic, feel-good and laid-back, just like the product itself. We started by building a mood board together to nail down the vibe before diving into design.

From there, I created the logo and full branding identity, along with reusable social post templates to keep her content consistent. I also designed the packaging and a handful of print assets, so the brand felt just as good in person as it did online.