THE PROCESS

My process starts as soon as I see the new pieces launching for the upcoming season. From there, I sort everything into themes and build mood boards, pulling in trends, textures, colors, and images to shape the story before a single photo is taken.

Once I have a clear vision, I map out every detail for the team, from shot locations and lighting to florals and set design. That way, the PAs know exactly how to set up, the stylist understands the intention behind each shot, and the photographer knows exactly what they're capturing and why.